Electrolux, a global leader in home appliances, has chosen nine finalists to compete for first place in Electrolux Design Lab '08 finals in Zurich, Switzerland, on October 9, 2008, where an international jury of renowned designers and experts will judge the entries and select a winner.
For Design Lab's sixth edition, Electrolux invited undergraduate and graduate industrial design students to create tomorrow's home appliances for the Internet generation. Submissions should be for 2-3 years into the future and address food storage, cooking, and/or washing. More than 600 entries were received from 49 countries around the world.
The main criteria are the originality of the concept, loyalty to Electrolux brand values, the creativeness of the design, consumer insight, and the degree to which the concept reflects such iGeneration core interests and concerns as mobility, convenience, time, materials, personalization, entertaining, technology, and sustainability.
Book coming soon: Ladislav Sutnar: Visual Design in Action - First published in 1961 and out of print for more than forty years, visual design in - action is the summation of the influential graphic design theories and principles developed by Czech-born designer Ladislav Sutnar. A pioneering modernist in graphic design and typography, Sutnar brought his avant-garde design principles to the United States and became one of the most influential designers of the 1940s and 1950s. This book, a facsimile of the rare first edition, includes a new introduction by Steven Heller and shows how Sutnar's innovative approach to graphic design prefigured the informational structures now employed in contemporary web design. You can preorder this new edition on Amazon.com now.